Smartphones have touched every aspect of our lives and even the aspect of love in our lives has not been left untouched. Gone are the days when you had to wait for the perfect partner or wait for the Universe to answer your prayers. The world is dating online to find the best match. Now you can literally find your perfect date with the swipe of a finger. It’s never been easier to be more entrepreneurial by taking your vision of the perfect dating app into a real working and monetizing app. All you need to do is to hire the best mobile app development company. Let’s first look at some statistics that would reassure you how you can achieve ROI coverage.
The statistics we came across also tell the same story.
- Dating services are expected to reach 413 million active users worldwide by the end of 2022 and are expected to generate $3.7 billion worldwide through paid subscriptions.
- The US enjoys the highest penetration in the dating market at 15.7% with a market size of USD 829 million, generating the maximum revenue globally.
- Despite the recent pandemic changing the socialization calculus over the past two years, dating app downloads, market share, revenue and profits have continued to grow.
- Tinder, which revolutionized the dating market, continues its reign, but rivals Bumble, Hinge and others are closing the gap in market share, signaling that new entrants still have room to cross the threshold.
It means that dating apps get an extra edge in the market by solving all the problems with innovative algorithms. As the market heats up, you can turn your dating app idea into a full-fledged solution to get a piece of the pie. Moon Technolabs‘ mobile app development team has helped businesses build a competitive dating app from scratch that brings them spectacular success. Here’s an overview of everything from dating app benefits, business models and monetization strategies to step-by-step development and development costs. Let’s dive in.
Why is a dating app like tinder beneficial?
Relationships are an important part of the human experience. Finding the perfect soulmate is a top priority for many people. Technology has proven itself in this important area of life. Many dating sites and apps have emerged that have proven to be excellent companions for people in the dating game. While websites are also in demand, mobile apps have taken the dating game to another level. They really put the power in the hands of the users.
We have mentioned a few benefits of dating app like tinder
- Availability 24 hours
- A matching algorithm to help you find people with similar interests
- Avoid unwanted connections
- Great variety of connections
- Finding a date by location
How much does it cost to develop a dating app?
Defining an exact estimate of the cost of developing a dating app is improbable because each dating app is unique in itself in terms of features, design, technology set, and location of the app development company. The cost of developing a dating app is usually between $15,000 and $25,000*. The cost of developing each app varies based on the list of features, functions, technologies and other aspects to be integrated. In order to understand the various aspects related to how much it costs to develop a dating app, we need to understand in detail the factors that affect the app development budget.
Factors that affect the cost of creating a dating app
At this point, you want to know how much it costs to develop a dating app. In this section, we highlight the factors that affect the cost of developing a dating app for each version – Android and iOS platforms. The device fragmentation problem associated with Android and the high-quality requirements of the iOS platform makes for price differences. Here’s an overview:
- Design complexity
- Utilization of technological stack
- QA & Testing
How does geographic location affect the cost of creating a dating app?
The more complex the app you want to build, the more expensive it will be. The cost of app development depends a lot on the geographical area. To give you a better idea of how the cost of building a dating app varies by location, let’s take a look at the cost of some popular mobile app development locations in the world.
- If your development team is based in the US or Canada, the cost to build a dating app can range from $125 to $220 per hour.
- In Eastern Europe, the price will range from $70 to $150 per hour.
- In India, the price will range from $20 to $60 per hour.
For example, an MVP development for a dating app from a European development company charges $40,000 to $70,000, but South Asian companies get the same for almost $15,000 to $25,000.
How to make a dating app like Tinder?
You need to go through the steps of developing a dating app to know the step of creating a dating app and check what happens from start to finish and after its release.
When entering a new market, the first step is to identify a niche in the dating market that helps you stand out from the crowd. Competitive research helps you identify feature and design gaps that differentiate your app, are well-received by your target audience and strengthen your app’s position. You also won’t accidentally add generic features that don’t make sense to the user and add value to the app.
App idea validation
The dating market is already saturated with hundreds of apps that generate millions in revenue. It is essential to research the market that if there is still any gap that your unique dating app idea can fill. You should check whether your app idea fulfills people’s needs – the desire to be digitally connected by tailored preferences at your fingertips or smart moves.
Developing a dating app has many moving parts along with many stakeholders. An outline development plan for a dating app needs approval from the client or key stakeholders before going into development. Also, ensuring that the development of the project moves in the right direction as expected requires a project manager who is responsible for all these tasks.
Design is the lifeblood of dating apps because people use dating apps for convenience, looking for the right date from the comfort of the sofa. The intuitive interface enables the development of interesting applications that provide a great experience of registering and setting preferences for dating a partner. Create an optimal design that soothes the eyes.
Start dating app development after finalizing your feature list, design structure, flow, and technology stack. Specialists prefer to develop an MVP using the chosen technology stack to test the functionality in the market. If everything works perfectly, businesses gradually improve the app with more features that make users connect with the app.
QA & Testing
The app is only made available to users after quality assurance and rigorous testing, as dating platforms are more prone to fraud and stealth. Adhering to the app’s security checklists, including verifying your profile through social platforms, and taking photos and phone numbers, is essential to maintain tight security. It will stop catfishing and prevent fraudsters from hacking users’ personal data. Performance testing ensures that the app’s features work as defined without any crashes, errors or resolution issues on all screen sizes.
Finally, the most successful development step is the launch of the app, where the target users are impatiently waiting to find their match. Apart from preparing to submit the app to the app store, businesses can also plan marketing strategies to create a huge buzz in the market and get optimal downloads from the day of launch.
Maintenance and support
Launching the application is a nerve-wracking process, but not the last. From there, the real work begins, keeping the app in line with user expectations with new additions, modifications and deletions based on user feedback. Plan future releases to keep the app attractive and go the extra mile.
The business model of dating app like Tinder
There are many types of dating apps available in the market today. Based on their business models, applications can be classified into the following categories.
Application corresponding to the algorithm
These apps can include mobile apps that rely on a computer algorithm to find a match for the user. The algorithm matches potential dating partners based on their responses to a small set of questions.
Geolocation based applications
Such applications focus on users’ geographic location. Two users with similar preferences are grouped together if they live within a certain distance from each other. Popular apps like Bumble and Tinder work on this principle.
Applications based on common preferences
Apps like Hater connect people based on common things they hate. Sizzl is another app that does a similar thing by connecting people based on their love of bacon. While tastebuds is an app that connects people based on the type of music they love. The idea behind these types of apps is that if two people share the same interests, they will like each other.
Different types of dating app like tinder
Dating apps come in different forms with different set of features, experiences, target audience and design that fulfills the needs of dating users and allows them to be attracted to the app. They are:
- Dating app for marriage seekers
- Dating app for women
- Dating app for a simple date
- Dating app for LGBTQ
- Dating app for gen X and gen Y
- Dating app for people aged more than 50
- Dating app for music lovers
The team required to Develop a Dating app
For developing a basic app you will require1-UI and UX designer
- 1-Quality Assurance Engineer
- 3 – 4 developers develop an advanced app you will need a team of 2-3 Team Managers
- 3 UI/UX designer
- 2-Quality Analysts
- 7-8 developers
- 1-Project Manager
How can a good app development partner help?
Want to know how to make a dating app like tinder? It’s a big deal. Application development is a complex process. Enlisting the help of an effective app development partner will exponentially increase your chances of success. You should opt to hire a developer from a mobile app development company that has years of experience and a large pool of people available so that your app development project does not face any hiccups.